Merumuskan Pemikiran Ekonomi Muslim Tentang Rasionalitas dalam Perilaku Konsumen

Abstract

Rationality is the characteristic of any action, belief, or desire,
that makes their choice optimal under a set of constraints. It is a normative
concept of reasoning in the sense that rational people should derive
conclusions in a consistent way given the information at disposal. It refers to
the conformity of one's beliefs with one's reasons to believe, or with one's
actions with one's reasons for action. However, the term "rationality" tends
to be used differently in different disciplines, including specialized
discussions of economics, sociology, psychology, evolutionary biology and
political science. A rational decision is one that is not just reasoned, but is
also optimal for achieving a goal or solving a problem.